Jessica Gonzales is a visionary entrepreneur, educator, and crypto strategist dedicated to making the world of crypto and decentralized finance understandable and empowering for all.

She first made her mark as a founding team member and Chief Marketing Officer of PAID Network, where her strategic leadership helped launch over 100 Web3 projects and raise more than $30 billion. Her unique blend of marketing insight and deep Web3 experience has made her a sought-after consultant and advisor in the crypto space.

Jessica was recently featured as a guest knight on Cryptoknights, the Amazon Prime Video series that brings a Shark Tank-style format to the world of crypto. As a modern-day “crypto knight,” she helps bridge the gap between high-potential Web3 projects and everyday audiences in an engaging and entertaining way

Today, Jessica is the CEO & Founder of LightLabs, a next-gen tech venture studio at the forefront of innovation in crypto, AI, and conscious entrepreneurship.

She also leads Crypto by Jess, her educational media platform and YouTube channel focused on simplifying crypto for retail investors and emerging markets.

Jessica offers consulting for B2B clients looking to integrate crypto into their business models, and provides specialized programs like the Crypto CMO Bootcamp, designed to help traditional marketing teams break into and succeed in the Web3 space.

Born in Bolivia and deeply aware of the limitations of traditional financial systems in developing economies, Jessica advocates for blockchain as a path to financial sovereignty. Her global perspective is further shaped by her fluency in English, Spanish, and French—and conversational Portuguese.

Through her media, consulting, and venture work, Jessica Gonzales continues to educate, advise, and inspire the next wave of crypto-curious minds around the world.